A broad undergraduate business degree that integrates management, accounting and finance, economics, marketing, operations, entrepreneurship and digital business for graduates who can lead and improve organizations.
The Bachelor of Business Administration (BBA) is a broad-based undergraduate business degree designed to develop graduates who can understand, manage and improve organizations in dynamic environments. It integrates management, accounting and finance, economics, marketing, operations, entrepreneurship, business law, research, digital business, leadership, governance and professional practice within one coherent curriculum.
The curricular progression begins with communication, quantitative and academic foundations before moving into business fundamentals and functional areas. Students progressively develop competence in financial and managerial analysis, organizational behaviour, strategy, marketing, operations, project management, supply chain, entrepreneurship, budgeting, research and digital systems, culminating in leadership, capstone research and professional internship experience.
A distinguishing feature of the programme is its multidisciplinary and context-aware character. Somali History and Culture, Islamic Studies, Islamic Banking and Finance, Zakat, Awqaf and Islamic Accounting, and Business Ethics and Corporate Governance provide local, ethical and institutional relevance, while digital accounting, digital marketing, e-commerce, MIS and data analysis strengthen readiness for contemporary organizations and enterprise development.
To be a respected center of business administration education that develops ethical, entrepreneurial, analytically capable, digitally fluent and professionally prepared graduates who contribute to effective organizations, sustainable enterprise development and responsible economic progress.
To provide rigorous, practice-oriented business education through progressive coursework, applied learning, digital tools, research, entrepreneurship, ethical formation, leadership development and professional exposure, enabling graduates to create value and serve organizations and communities responsibly.
Integrity, accountability, responsible judgment and respect for governance standards at every level of the organization.
Working with digital accounting systems, data analysis, information systems and technology-enabled business decision-making.
Opportunity recognition, business-model development and structured workplace learning through projects and internship.
Management, accounting and finance, economics, marketing, operations and business law are connected rather than treated as isolated functional silos, so graduates understand how decisions in one area affect the wider organization.
Computer Fundamentals, Digital Accounting Systems, Digital Marketing and elective options in E-Commerce, MIS and Data Analysis create a pathway from digital literacy to technology-enabled business decision-making.
Entrepreneurship and the Applied Business Plan elective encourage opportunity recognition, business-model development, innovation and responsible risk-taking for startups and small-business development.
Somali History and Culture, Islamic Studies, Islamic Banking and Finance, Zakat, Awqaf and Islamic Accounting, and Business Ethics and Corporate Governance connect practice with local, ethical and institutional considerations.
Research Methods, the Capstone Research Project and Professional Internship move the curriculum toward inquiry, communication, professional conduct and evidence-based problem solving.
Provide students with a coherent understanding of the major functional areas of business and their interrelationships.
Develop the ability to interpret accounting, financial and managerial information for planning, control and decision-making.
Build strategic, operational and project-management capability for contemporary organizations.
Strengthen analytical, quantitative, research and data-informed decision-making skills.
Develop competence in marketing, customer value creation, digital marketing and technology-enabled business practices.
Cultivate leadership, teamwork, communication, human-resource and change-management capability.
Promote entrepreneurship, innovation, initiative and responsible risk-taking.
Embed professional ethics, corporate governance, accountability and socially responsible business practice.
Integrate digital systems and information technology into business learning and problem-solving.
Provide applied learning through research, case work and professional internship experience, supporting employability and lifelong learning.
On completion, graduates demonstrate the following capabilities across coursework, projects and professional practice.
| Ref. | Outcome | Expected Capability |
|---|---|---|
| PLO 1 | Integrated business knowledge | Explain and integrate core concepts from management, accounting, finance, economics, marketing, operations, entrepreneurship and business law. |
| PLO 2 | Financial and managerial analysis | Interpret accounting and financial information, budgets and performance measures to support managerial decisions. |
| PLO 3 | Business environment | Analyze how economic, legal, institutional and market conditions influence organizational decisions and performance. |
| PLO 4 | Strategy and leadership | Apply strategic management, leadership, human-resource, organizational-behaviour and change-management concepts to organizational challenges. |
| PLO 5 | Marketing and customer value | Develop and evaluate marketing approaches, including digital channels, that respond to customer and market needs. |
| PLO 6 | Operations and projects | Apply operations, project-management, supply-chain and logistics principles to improve efficiency, quality and delivery. |
| PLO 7 | Quantitative and research skills | Use mathematics, statistics, research methods and appropriate analytical techniques to investigate business problems and support evidence-based conclusions. |
| PLO 8 | Digital business capability | Use digital accounting systems and explain the role of e-commerce, management information systems and data analysis in contemporary business. |
| PLO 9 | Entrepreneurship and innovation | Identify opportunities, evaluate business ideas, develop practical plans and demonstrate entrepreneurial thinking. |
| PLO 10 | Communication and collaboration | Communicate business information effectively in written, oral and digital formats and work constructively in diverse teams. |
| PLO 11 | Ethics and governance | Evaluate business decisions using ethical, governance, accountability and relevant Islamic finance and accounting perspectives. |
| PLO 12 | Applied professional practice | Integrate knowledge and skills through capstone research and professional internship, demonstrating professional conduct and reflective learning. |
Connects operational choices with organizational purpose, competitive context and long-term value creation.
Uses quantitative, financial and research evidence to diagnose problems and justify recommendations.
Demonstrates integrity, accountability, responsible judgment and respect for governance standards.
Uses and evaluates digital systems, online business models and data-informed tools for contemporary practice.
Expresses ideas clearly, prepares professional business documents and communicates recommendations to varied audiences.
Works constructively with others, manages responsibilities and conflict and adapts leadership to context.
Recognizes opportunities, develops practical solutions and manages uncertainty with initiative and creativity.
Reflects on performance, responds to change and continues to develop professional knowledge and judgment.
Delivered over ten semesters including the foundation year. The stated mandatory total is 163 credit hours, with a separate 10-credit elective pool that broadens digital business, entrepreneurship, international business, information systems and data analysis.
| Curriculum Component | Credit Hours |
|---|---|
| Foundation Year — Semester I | 18 |
| Foundation Year — Semester II | 17 |
| Semester I | 16 |
| Semester II | 15 |
| Semester III | 16 |
| Semester IV | 17 |
| Semester V | 17 |
| Semester VI | 16 |
| Semester VII | 15 |
| Semester VIII | 16 |
| Required / Core Curriculum Total (stated) | 163 |
| Elective Course Pool | 10 |
| Total Credits Represented (stated) | 173 |
| Domain | Representative Courses |
|---|---|
| General and foundational studies | English sequence; mathematics; statistics; Somali History and Culture; Islamic Studies; Critical Thinking; Study Skills; Computer Fundamentals. |
| Accounting and finance | Accounting Fundamentals; Financial Accounting I–II; Intermediate Financial Accounting; Cost Accounting I–II; Financial Reporting and Analysis; Managerial and Advanced Accounting; Digital Accounting Systems; Budgeting; Financial Management; Auditing; Risk Management; Islamic Banking and Islamic Accounting. |
| Management and leadership | Principles and Contemporary Management; Strategic Management; Organizational Behaviour; Project Management; Change Management; Human Resource Management; Leadership. |
| Marketing and digital business | Principles of Marketing; Digital Marketing; E-Commerce and Digital Business elective; Management Information Systems elective. |
| Economics, law and business environment | Business Studies; Economics Fundamentals; Microeconomics; Macroeconomics; Business Law; International Business elective. |
| Operations, supply chain and projects | Operations Management; Project Management; Supply Chain and Logistics Management; applied budgeting and operational planning. |
| Entrepreneurship, research and analytics | Entrepreneurship; Research Methods; Capstone Research Project; Data Analysis elective; Applied Business Plan elective. |
| Professional integration, ethics and communication | Business Communication; Business Ethics and Corporate Governance; Capstone Research; Professional Internship. |
Assessment measures knowledge together with the ability to apply, analyze, communicate and integrate it, using a balanced range of methods.
| Assessment Mode | Primary Purpose |
|---|---|
| Formative assessment | Short quizzes, practice problems, draft submissions, class exercises, feedback activities and low-stakes discussions used to guide learning. |
| Written examinations | Time-bound assessment of conceptual understanding, calculations, analysis and individual mastery where appropriate. |
| Case analyses | Structured diagnosis of business situations requiring evidence, judgment, alternatives and justified recommendations. |
| Individual assignments | Reports, essays, quantitative exercises, financial analyses, research tasks and reflective work. |
| Group projects and presentations | Collaborative tasks assessing planning, teamwork, oral communication, professional presentation and integrated problem-solving. |
| Practical and digital tasks | Spreadsheet models, accounting-system exercises, digital marketing tasks, data work or information-system applications. |
| Capstone research | A supervised research project demonstrating problem formulation, evidence use, method, analysis and academic writing. |
| Internship assessment | Employer or supervisor feedback, student log or report, professional conduct and reflective analysis of workplace learning. |
Interactive lectures, tutorials and workshops, case-based and project-based learning, computer and digital laboratory practice, collaborative group work, research-integrated learning and experiential engagement through practitioner exposure and the Professional Internship.
Research Methods in Semester VI prepares students for the applied Capstone Research Project in Semester VII. The Professional Internship in Semester VIII links learning to private companies, banks, NGOs, public agencies, service organizations, trading firms and startups.
The breadth of the curriculum supports entry-level pathways across management, administration, human resources, marketing, operations, projects, supply chain, finance, digital business and entrepreneurship.
Management trainee, administrative officer, office or branch coordinator, or operations supervisor.
Human-resource assistant or officer, recruitment coordinator, or training and development support role.
Marketing officer, digital marketing assistant, sales coordinator, or customer relationship-management role.
Operations officer, procurement or logistics assistant, supply-chain coordinator, or inventory-support role.
Project assistant, project coordinator, program-support officer or related implementation role.
Budget assistant or officer, finance assistant, business-finance support or banking-related entry role.
Accounts assistant, junior accounting role or audit-support role, subject to employer and professional requirements.
Entrepreneur, small-business founder or manager, business-development officer or enterprise-support role.
E-commerce support, digital business operations, MIS support or entry-level business/data analysis role.
A separate 10-credit elective pool broadens the degree; the exact elective requirement is stated in the approved elective policy.
Applicants should meet the general undergraduate admission requirements set by Ilays National University, including successful completion of secondary school or a recognized equivalent, and verification of application and academic documents.
Contact AdmissionsTo be eligible for admission into the Ilays University undergraduate programs, applicants must meet the following criteria: